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More than 7,000 runners are expected at Silverstone RunFest, where every ticket sold will fund the planting of one mangrove, turning participation in sport into a positive action for the planet.
Sport has the power to bring people together, inspire communities and create lasting change. Now, Silverstone RunFest is putting that power into action.
Through its partnership with Climategames, every ticket sold for Silverstone RunFest will fund one mangrove, connecting the excitement of race day with meaningful environmental action.
With more than 7,000 participants expected, the event has the potential to fund thousands of mangroves, helping support vital coastal ecosystems while giving runners another reason to feel good about taking part.
Turning every ticket into action for nature
Mangroves are among the world's most valuable coastal ecosystems. They provide habitats for wildlife, help protect coastlines from erosion, support local communities and store significant amounts of carbon.
By funding mangrove restoration through ticket sales, Silverstone RunFest is demonstrating how sporting events can build environmental action into the experience itself.
Runners don't need to do anything extra. There is no additional step at checkout or separate action required from participants. The environmental contribution is built into every ticket sold.
It's a simple idea with the potential to create a collective impact: more tickets sold means more mangroves funded.
Technology that makes impact possible
Behind the initiative is Climategames, whose software enables event organisers to connect ticket sales with environmental projects.
Rather than asking customers to make an additional donation, the technology allows organisers to integrate environmental action directly into their existing customer journey.
This means the event can turn everyday transactions into opportunities to support nature, without adding unnecessary complexity for runners or changing the way tickets are purchased.
For organisers, it offers a practical way to bring sustainability into their events. For participants, it creates a meaningful connection between taking part in sport and contributing to something bigger.
A new way for sport to make a difference
Silverstone RunFest shows how the sports industry can use its reach to support environmental restoration.
Every event brings people together around a shared experience. By connecting that experience to a verified environmental project, organisers can make sustainability tangible, engaging and accessible.
With more than 7,000 runners expected, Silverstone RunFest is an exciting example of how technology, sport and nature can work together.
And this is just the beginning. Climategames is helping sporting events explore new ways to build environmental impact into ticketing, participation and the wider customer experience.
Every ticket has the potential to do more. Every runner can be part of something bigger. And every mangrove funded is another step towards a healthier planet.
Silverstone RunFest is powered by Climategames software, connecting ticket sales with mangrove restoration and turning participation in sport into action for nature.
