In 2026, customers increasingly expect brands to move beyond sustainability promises and demonstrate real, measurable action.
Research from BearingPoint's Sustainable Retail Barometer found that:
📊 69% of UK consumers consider sustainability when making purchasing decisions.
🌱 78% are aware of the environmental impact of their consumption choices.
For businesses, the challenge is turning that awareness into action.
We believe sustainability works best when it's simple, transparent and part of the customer experience. People shouldn't have to change their habits to make a difference; businesses can build environmental action into the things customers already do, from shopping online to participating in sporting events.
At Climategames, we're helping brands, retailers and event organisers connect customer journeys with verified environmental projects. Through our Shopify app and API, businesses can link purchases and event registrations to positive environmental impact, making it easier to engage customers while supporting nature restoration.
Sustainability shouldn't just be something a business talks about. It should be something customers can see, understand and be part of.
The opportunity is to turn everyday interactions into meaningful action — benefiting businesses, engaging customers and contributing to a healthier planet.
Martin Lacey
CEO & Founder, Climategames
