Outdoor Swimmer turns magazine sales and digital media into climate impact 

Outdoor Swimmer is the go-to media brand for anyone interested in outdoor swimming, from racing and long-distance challenges to cold-water plunges, swimming holidays, and wild swimming adventures.

Through Climategames’ API and app engagement, Outdoor Swimmer has linked all sales directly to funding climate action.

This includes direct removal of plastic from the ocean, planting trees, coral, mangroves, kelp, and supporting agroforestry. The brand also hosts community challenges with its readers and customers via the Climategames App and portal. 

Impact to date:

• 2,507 trees 
• 390 kg of plastic removal, which is around 32,500 bottles. 
• 580 kg of carbon avoidance funded 
• Over 2,000+ swimmers take park in community challenges 

Size equivalents for plastic removed:

• Football pitch: If laid flat, 32,500 bottles would cover about half a pitch.
• Olympic swimming pool: They’d fill about 1 lane (50 m x 2.5 m) stacked ~1 m deep.
• Double-decker buses: The weight (390 kg) is about the same as five average adult passengers per bus across 10 buses.
• Car weight: 390 kg is about half the weight of a small car (like a Fiat 500).

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